Google shopping listings are the product ads that appear on Google’s first page when you type in a query. They are the listings with an image of a particular product and price next to them. You pay once somebody has seen your product and clicked it. This means they generally want or like the product before they have clicked it. For products the message is often in the image or technical specification so the prospective customer will see all this and have the option to buy directly from a Google search. This simple process is known to get you huge ROI from your AdWords campaign, but only when its done correctly.
The Search Marketing Shop’s director and Google partner, Tom Bagshaw, can complete a complimentary audit of your AdWords account or SEO factors on your website. Simply complete the form below to get started! Request a face to face meeting with one of our consultants available in Greater Manchester, London, and Cyprus.
What We Do
Firstly we help get your website into Google’s product ads which you often see on the first page. We manage your feed and product groups so that you only pay for products that are converting. We can optimise your feed to appear under a larger range of relevant search terms in Google shopping. By creating product groups we can carefully organise bids so that you are not bidding too much on lower value items and we can drive cost per conversion down as a result.
Your feed is the most important part of Google shopping, we can optimise this feed to allow you to appear under more terms. If the feed that is automatically generated from your website provides errors it may need to be amended. We will attempt to amend this as much as possible but you may need to go back to your web development team to get this redeveloped. We can help you with this process.
Google Shopping is part of our highly acclaimed AdWords Management service. See what packages we do and get in touch to see how we can help your business make the most of the product listings.