Search Engine Optimisation – also known as search engine optimization (SEO) – means:
Optimising your website to improve your ranking in the search engines, such as Google. The section, often referred to as the natural listings, appears underneath the sponsored ads on the left hand side of the results page.
Using an search engine optimization (SEO) agency often helps your website rise up the rankings in Google, Yahoo and Bing’s results. The ranking is generally sustained over long periods without the need to continually pay advertising fees. When high rankings are achieved for search terms related to a business, the value of their website or company increases whilst naturally generating more leads or sales.
Search Engine Optimisation (SEO), Explained by Google
The Search Marketing Shop’s director and Google partner, Tom Bagshaw, can complete a complimentary audit of your AdWords account or SEO factors on your website. Simply complete the form below to get started! Request a face to face meeting with one of our consultants available in Greater Manchester, London, and Cyprus.
What to Expect:
The Search Marketing Shop manually construct deep reports into changes that are recommended that should increase your natural position on Google. These changes are mathematically calculated by our search engine optimisation (SEO) consultant and are different for every search term. For example your:
- Optimisation of robots.txt file
- Meta Description Density Advice
- Meta Title Density Recommendation
- Body Text Density
- Use of H1, H2, H3 tags
- Use of Alt tags
- Word count recommendations
- Site map creation
- Potential Ranking Issues
- Crawl Issues
- W3C Validation Issues
- Plagiarism check
- Search engine reputation check and advice
- Webmaster tools management
- + much more!
We offer a range of packages, from reporting only, reports + implementation to reputation building.
Read about Reputation building
It is known that search engines are more likely to rank websites with higher reputations in the online community. Often people refer to this as link building. Search engines can only judge a sites reputation from the websites linking back to them, volumes of traffic and signals from social media.
It is absolutely imperative that your reputation building is white hat – this means natural and done for the purpose of improving overall traffic, not for improving your search engine ranking. Search engines such as Google are so advanced that they now penalise people who link build to improve their rank. The penguin update in April 2012 rooted out over 200,000 websites who were gaining rank un-naturally completely taking them out of Google’s results and causing huge financial losses to businesses across the world. The penguin update is constantly being updated by Google so unless you are building online reputation the safe way it can be potentially disastrous.